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It can be argued that the Music Industry creates the Market. It has a lot of control over what it promotes and it chooses music that will make a profit. Therefore it will only promote a type of band or artist which it believes the consumer will like. The success of bands makes their style popular so the music industry scout for bands of a similar style, they then push the success of the new band to make them profitable. This means that at that time there will be a lot of bands or artists that sound similar. This can be seen as a way the Music Industry creates the Market. However, it can also be
argued that the Music Industry does not create the Market. Many state that you cannot force the consumer to like certain music and that they are free to choose what they listen to. Also, not everything that is marketed by the Music Industry becomes a success, showing that they do not create the Market and it is the consumer who dictates what is popular.
MixMag is a classic dance magazine. If you’re a proper expert in the deeper side of dance, techno and house and between the ages of 18 and 25 then MixMag is your thing. At the heart of this magazine there are adverts for festivals, upbeat venues and a variety of technology. This magazine could be considered to appeal to all from rock’n’rave to tech house, male or female. It shouts with loud colours and the more pictures than words blasts the mope away! The fusion of the new bands being showcased gives dynamic
new music a platform. MixMag manages the trick of joining the dots with its separate vibrant sections for each genre of sonic tunes when reviewing recent releases. Its electro attitude is informal and chatty but undeniably informative. The interviews with its effervescent guest artists are relaxed with a Q and A feel. The fusion of MixMag works, pushing boundaries whilst staying engaging.
The concepts of Blackness and Whiteness can be seen as a way of defining the origin of certain types of music. Some argue that specific genres of music can be separated in to either category. This can be seen as a useful feature of the concepts as it can help to identify the sounds, rhythms and melodies which might be heard in the music in each category. Therefore musically there is a difference which separates certain types of music into Black or White. However, these concepts may not be entirely useful, as it is now difficult to separate styles of music into just two categories. Many artists perform in different genres of music which does not depend on whether they are Black or White. It may have been easier to define styles of music into the two concepts earlier in history when the divide between the two was more pronounced. However, in today’s music, styles are borrowed from all different genres: Black and White styles are mixed.